Japan national tourism organization
2022 Marketing Backup
2023 - 2024 confirmed tactics
Date | Tactic | Status | |
1.0 | November 2022 | Training LookBook | Executed |
2.0 | November 2022 | Solo Direct Email | Executed |
3.0 | December 2022 | Solo Direct Email | Executed |
1.0 - training lookbook
This digital magazine featured all Preferred Properties located in destination and was accessible via solo email blasts, along with our travel advisor portal. The LookBook received a total of 695 views and can be accessed HERE.
2.0 - Solo direct email
This Solo Email Blast was delayed and launched on 12/14/22 to our strategically segmented, engaged database. Open Rate was above average at 54.7% along with the click-through rate of 4.5%.
3.0 - Solo direct email
This Solo Email Blast launched on 12/19/22 to our strategically segmented, engaged database. Open Rate was above average at 55.0% along with the click-through rate of 4.5%.
thank you for your partnership.